Privacy Policy

In the course of our dealings with you, we will collect and process personal information about you in order to provide you with the goods and services you request and to administer our relationship with you.

We understand that privacy and the security of your personal information is extremely important. Because of that, this policy sets out what we do with your information and what we do to keep it secure. It also explains where and how we collect your personal information, as well as your rights over any personal information we hold about you.

When we say 'we', 'us', '' or 'Discount Home Decor' in this policy, we're generally referring to: Discount Home Decor Ltd, Unit 6a, Olton Wharf, Richmond Road, Solihull, United Kingdom, B92 7RN. Company No. 10780339. Registered in the UK. In this Privacy Policy, references to you mean the person whose personal information (as defined below) we collect, use and process. This includes anyone who contacts us in connection with the products and services we provide or otherwise interacts with us (for example, via our Website (as defined below) or in store). In this Privacy Policy, references to Website means our website at the following URL: We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 1998 (the DPA) and other applicable laws and regulations that relate to data protection and privacy.

  • Information that you provide to us such as your name, address, telephone number, email address and any feedback you give to us, including by phone, email, post, or when you communicate with us via social media;
  • If you place an order via our website, your card information is not held by us, it is collected by our third party payment processor World Pay, who specialise in the secure online capture and processing of credit/debit card transactions.
  • If you place an order via telephone, your card information is entered directly on to our third party payment processor system World Pay, who specialise in the secure online capture and processing of credit/debit card transactions.
  • Details about the transactions you carry out with us, including through our Website or via telephone
  • Your account login details, including your user name and chosen password;
  • Information about your preferences in connection with our Website, for the purposes of enhancing and personalising your experience on the Website.
  • Details of your visits to our Website, including, but not limited to, traffic data, location data, device data and the resources that you access (including the pages of our Website that you view).
  • Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you, so if you don't open them or don't click on any links in them, we know we need to improve our Services;

  • If you provide us with personal information about another person, you must ensure that before you provide us with their personal information, you have their agreement to do so and that they are aware of the ways in which we use personal information as set out in this Privacy Policy.
The information we collect may be used:

  • To process your orders;
  • To take payment from you or give you a refund;
  • In the event that you do not complete your registration or order, we may use any contact information you have provided us to follow-up on your partial registration or order;
  • To personalise your shopping experience, for example by understanding your location or how you use our apps and websites to provide you with personalised offers or shopping ideas;
  • To help us ensure that our customers are genuine and to prevent fraud;
  • For statistical analysis and conduct market research
  • To help us review, develop and improve the products and services we offer; f
  • To contact you about products and services from us and other companies;
  • To help answer your questions and solve any issues you have.
Your personal information may also be used by us, our employees, contractors or agents, and disclosed to third parties, in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply our website terms of use or terms and conditions of sale or other agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates)), or to protect our rights, property or safety or those of our customers, employees or other third parties.
In connection with the above uses of your personal information, we may share your personal information with third parties as described below.

  • We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to fulfil orders, deliver packages, send postal mail and email, analyse data, provide marketing assistance, process card payments, provide customer service and handle claims. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes.
  • We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
  • We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply our website terms of use or terms and conditions of sale or other agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates)); or to protect our rights, property or safety or those of our customers, employees or other third parties.
We may share non-personal aggregate statistics (group) data about visitors to our Website, sales and traffic patterns with other parties.
In relation to the above uses of your personal information and the above sharing arrangements, your personal information may be transferred to, and stored and processed in, one or more countries outside the European Economic Area (EEA), including countries which do not provide equivalent protection for personal information as the DPA. In these circumstances, we will take reasonable steps to ensure that your personal information is adequately protected in accordance with the requirements of the DPA.
Cookies are small text files that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and help us to track visitors to our Website so we can better understand what portions of the Website best serve you. It is not possible to place orders and purchase goods and services using the Website unless you have cookies turned on and we suggest that you leave them turned on. Our cookies enable us to provide features such as the ability to store items in your Shopping Basket between visits. To find out more about the types of cookies we use on the Website, how we use them and how you can change your cookies settings, please read our Cookies policy.
All Products are believed by Discount Home Decor to be of a quality suitable for the purpose and specification for which they are intended. Any defect should be reported to Discount Home Decor immediately it is discovered. All technical information in response to enquiry is given by Discount Home Decor in good faith. It will ultimately be for you to satisfy yourself as to the suitability of the product having regard to your own particular situation and upon site conditions that are unknown to Discount Home Decor. The liability of Discount Home Decor will not exceed the value of the products supplied. In particular, loss of profits and consequential, financial and other such losses are excluded.
We take security measures to protect your information including implementing access controls to our information technology, such as firewalls. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL. We will never ask you for your passwords. We advise you never enter your account number or password into an email.
You have the right to object to us processing your personal information if we are not entitled to use it any more, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

If you would like to exercise this right, please contact using the details below.
The DPA gives you the right to access your personal information. Your right of access can be exercised in accordance with the DPA. Any access request may be subject to a fee (currently not exceeding £10) to meet our costs in providing you with details of the personal information we hold about you. To request access to your personal information, please contact us using the details below.
If you have any questions, comments or requests regarding this Privacy Policy, please feel free to contact us in any of the following ways:

Tel: 0121 667 9334

Write to us:
Discount Home Decor
Unit 6a Olton Wharf
Richmond Road
B92 7RN

If we decide to change this Privacy Policy, we will post the updated Privacy Policy on our Website so that you are always aware of what personal information we collect, how we use it and under what circumstances we disclose it. The updated Privacy Policy will take effect as soon as it is posted on our Website. This Policy was last updated in March 2018.
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